In June 2025, XRP achieved a surprising milestone, but not the one most investors anticipated. According to Google Trends, XRP-related search interest plummeted to its lowest level in years, reaching a global score of just 15 between June 1 and 7.
For a cryptocurrency that once rivaled Ethereum in market capitalization and dominated headlines during the Ripple vs. SEC saga, this indicates a significant decline in mainstream attention. However, is this the end of the XRP hype, or the beginning of a stealth accumulation phase?
Let’s delve into the underlying factors.
📉 Google Trends: The Significance of Search Volume
Search data may seem insignificant, but it reflects retail sentiment, curiosity, and potential inflow from new investors. When individuals search for terms like “Buy XRP,” “Is XRP dead?,” or “XRP forecast 2025,” it indicates awareness, interest, and possibly intent to invest.
In June 2025, XRP’s trend score dipped below 20 globally, its lowest point since early 2018. This suggests that the coin has lost its prominence for the average investor.
In contrast, Bitcoin boasts a trend score of 37, Ethereum has a score of 26, and AI tokens like FET have a score of 61+ or higher.
Despite having a substantial community and major institutional partnerships, XRP is now less searched than many low-cap AI coins.
🪙 Price Performance in 2025
Despite the decline in attention, XRP’s price has remained relatively stable.
- Current Price: $0.64 to $0.67
- Market Cap: Approximately $35 billion
- Ranking: 7th by market capitalization
In the past 90 days, XRP has experienced sideways trading, exhibiting relatively low volatility compared to other highly volatile altcoins like Toncoin or Injective.
This suggests that whales and institutional investors may be holding onto their positions, even though retail traders are largely ignoring the situation.
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⚖️ Ripple vs SEC: Case Settled, Hype Gone?
One of the primary catalysts for XRP’s growth in the past was the long-standing legal battle between Ripple Labs and the U.S. Securities and Exchange Commission (SEC).
Although the case concluded in favor of Ripple in late 2023, the momentum that followed has dissipated. Consequently, many casual investors exited the market when the excitement subsided.
Now, with no legal proceedings to rally behind, XRP must rely solely on its inherent fundamentals to sustain its value.
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🔍 Fundamentals: Does XRP Still Have Real Utility?
The short answer is yes.
XRP continues to be one of the most widely adopted blockchain assets within the institutional banking sector. The RippleNet network, built on the XRP Ledger, supports various functionalities, including:
• Cross-border settlements for over 55 countries
• Partnerships with central banks (e.g., Bhutan, Palau)
• Fast and cost-effective transactions (with an average transaction time of under 4 seconds and a fee of $0.001)
However, the public’s perception of XRP has not fully aligned with its technological capabilities. Why is this?
The reason lies in the fact that institutional usage does not generate the same level of hype as retail investment. Retail investors are more interested in flashy headlines and attention-grabbing news rather than the underlying utility of the technology.
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📊 On-Chain Data: Insights into Whale Activity
Analyzing XRP Ledger data, we observe the following patterns:
• Large holder addresses exhibit stability or accumulation of XRP holdings.
• There has been a slight increase in exchange outflows, which suggests that some whales may be holding their XRP in cold storage.
• Transaction volume has declined, but not significantly.
This indicates no mass dumping, even during the attention drop. In fact, low activity and a stable price. often = accumulationPhase.
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🤔 Is This the Calm Before the Storm?
If history is any guide, the best time to invest in XRP has been during periods of silence, not hype.
For instance:
• In late 2020, XRP was below $0.30 with almost no attention—then surged to $1.60 in just six months.
• In mid-2017, XRP remained stagnant at $0.005 for months—before experiencing a remarkable 300x increase by January 2018.
While past performance doesn’t guarantee future results, cycles in the cryptocurrency market tend to repeat.
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🧠 What Should Investors Pay Attention To?
1. Technical Breakouts: XRP has strong resistance at $0.72. If it breaks through this level, momentum could potentially return.
2. New Ripple Partnerships, particularly those related to CBDCs or banking integrations.
3. Volume Spike with Low Sentiment: This is a classic reversal indicator.
4. Altcoin Rotation: If the market shifts from AI and meme coins to older Layer 1s, XRP could potentially benefit.
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✅ Final Thoughts
XRP may be flying under the radar, but that’s precisely when the savvy investors pay attention. Although search volume may be at record lows, the fundamentals remain intact, the price is stable, and whales are not selling.
If you’re seeking a long-term hold with real-world adoption and a low-hype entry point, XRP might be the most undervalued top-10 coin in the market right now.